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Strong Nature

Dietary suplements leaders with a focus on top quality production

The interactive social approach with a complete online formation made Strong Nature’s quality recognizable

Strong Nature

15%

monthly growth of followers on FB

20%

monthly growth of online sales

7X

increase in web site visitors over one year

Their
story

Strong Nature is a brand of dietary supplements by the company ELEPHANT Co. ELEPHANT Co. has been operating for 30 years and is today one of the leading companies in pharmaceutical production in Serbia. The STRONG NATURE brand was created in 2002 and covers supplements of the highest quality. STRONG NATURE is one of the leaders in the domestic market for dietary supplements, and its products can be found in more than 15 countries.

Their
goal

The STRONG NATURE brand needed a complete online strategy that included raising brand awareness and launching an online shop. The goal was to increase its presence on social networks, primarily on Facebook, with constant communication with product users. The second goal is a large increase in market share in the online sale of supplements.

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Our
solution

To achieve the desired result, we had to start by developing a new website to enable online shopping. Our e-commerce solution provides a simple process of selecting products and purchasing without mandatory user registration. Particular attention has been paid to the design of the website for mobile devices because of the increasing number of users accessing the site in this way. An easy platform to collect emails and send newsletters was created. Facebook presence is fully adapted to the target group with a clearly defined communication strategy. Special attention is paid to activating users and promoting products through prize competitions and games.

Products used

  • UX improvements
  • Newsletter
  • Website development
  • E-commerce
  • Facebook Management
  • Facebook Ads
  • Google Search
  • Google Display

Goals

  • Brand Awareness
  • Increase online sales

Their
success

FB follower base increased from 6,000 to 21,000 in 18 months.
5X conversion rate on Google campaigns.
Total sales increase of 10% per year.
15% monthly growth of followers on FB.
20% monthly growth of online sales (month-on-month sales increase).

7X increase in web site visitors over one year