The Escape Revolution

Industry: Entertainment / Escape Rooms

The Escape Revolution, a burgeoning escape room in Los Angeles, aimed to carve out a significant presence in the competitive entertainment industry of California.

The Escape Revolution

10%

average clickthrough rate for non-brand campaigns

7.2X

return on ad spend

5%

average conversion rate for non-brand campaigns

Their
story

Recognizing the need for a robust digital foundation and strategic marketing, they partnered with our team to launch a comprehensive online platform and execute impactful digital marketing campaigns.

Their
goal

The primary challenge was to transition The Escape Revolution from a new market entrant to a leading escape room destination in California.

This required:
1. Developing an engaging, user-friendly website and online booking system to streamline customer experiences.
2. Implementing a series of targeted digital marketing campaigns to build brand awareness, drive bookings, and foster community engagement.
3. Achieving a significant return on investment (ROI) through these digital efforts within the first year of operation.

“”

Our
solution

Website Launch and Online Booking System We designed and launched a visually appealing website that reflects The Escape Revolution’s brand identity and immersive experience.
The site was optimized for user experience (UX) with fast loading times, easy navigation, and mobile responsiveness. The core of the project was the development of a seamless online booking system. This system was integrated into the website, allowing customers to view available times, book sessions, and make payments with ease.

Our strategy included:
Search Engine Optimization (SEO): Optimizing website content to improve visibility in search engine results, attracting organic traffic.
Google Ads: Show ads at the right time and in the right place across the vast Google Ads
ecosystem. With the help of Google artificial intelligence, we can find ad formats with the
best performance on YouTube, Gmail, the Google Search Network, and other Google partner
sites to achieve the maximum number of conversions.

Products used

  • Website development
  • Easy checkout system
  • Booking engine development
  • Google Ads Search & Display

Goals

  • Brand Awareness
  • Drive Online Booking

Their
success

Within less than a year, these concerted efforts propelled The Escape Revolution to the forefront of the escape room industry in California:
Top Recognition: The Escape Revolution became one of the top recognized and rated escape rooms in California, praised for its innovative challenges and exceptional customer service.
Significant ROI: The digital marketing activities generated a remarkable ROI of 9, demonstrating the effectiveness of the strategies in driving bookings and fostering brand loyalty.
Increased Bookings: The user-friendly website and online booking system significantly increased the number of online bookings, contributing to the company’s rapid growth.

Conclusion
The partnership between The Escape Revolution and our team exemplifies the transformative power of digital innovation and strategic marketing in the entertainment industry. By focusing on creating a seamless online experience and executing data-driven marketing campaigns, The Escape Revolution not only achieved immediate success but also laid a strong foundation for sustained growth in the competitive California market.